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RT-205

AI for Retail & E-commerce

For retail teams and online store operators to improve product content, customer service, inventory workflows, and marketing output using AI.

Course levels

Choose the level that fits your team.

Each level is a standalone course you can book independently. Start at Level 1 or jump to the level that matches your team's current capability — no prerequisite required unless noted.

Series total

4 levels

12 weeks · 66h

Level 1 of 4

Level 1 — AI Foundations for Retail

2 weeks2 modulesLive online

Book Level 1

Module

AI Tools Landscape for Canadian Retailers

Audit your current retail tech stack and map where AI tools (ChatGPT, Claude, Gemini) fit into day-to-day operations across product, marketing, and service functions
Evaluate AI platforms against PIPEDA and provincial privacy requirements (Quebec Law 25, CASL) to build a compliant shortlist for your store
Set up a prompt library with 10 foundational retail prompts covering product descriptions, customer replies, and promotional copy

Module

Data Readiness & Responsible AI Use

Conduct a store data audit to identify what customer and inventory data you own, where it lives, and what can safely be fed into AI tools without violating privacy obligations
Draft an internal AI acceptable-use policy tailored to retail contexts, covering customer data handling, disclosure requirements, and employee guardrails
Apply a practical fact-checking workflow to AI-generated content to catch hallucinated product specs, pricing errors, and incorrect claims before they reach customers

Ready to enrol?

Level 1 — 2 weeks, 2 modules.You can add more levels later.

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Duration

12 weeks · 66h

Delivery

Live Online Cohort

Industry

Retail

Credential

Lumera Retail AI Specialist

Code

RT-205

Tools you will use hands-on

Industry-standard AI tools used in live sessions — no prior experience required.

Learning outcomes

What you will learn

Audit your current retail tech stack and map where AI tools (ChatGPT, Claude, Gemini) fit into day-to-day operations across product, marketing, and service functions
Conduct a store data audit to identify what customer and inventory data you own, where it lives, and what can safely be fed into AI tools without violating privacy obligations
Build a repeatable prompt template system to generate SEO-optimized product titles, descriptions, and meta tags for 50+ SKUs in a single session
Design a tiered response framework using AI to draft replies to the 20 most common customer inquiries (shipping, returns, sizing, availability) while flagging escalation triggers for human agents
Build a 90-day promotional content calendar using AI, aligned to Canadian retail peaks (Boxing Day, back-to-school, Thanksgiving in October) with platform-specific copy variations for email, Instagram, and Google Ads
Conduct an AI-assisted keyword research session targeting Canadian search intent (including bilingual and regional terms) and map priority keywords to existing product and collection pages
Use AI (ChatGPT Advanced Data Analysis or Claude with CSV upload) to analyze 12 months of sales data and surface seasonal demand patterns, slow-moving SKUs, and reorder timing recommendations
Develop a store-level AI governance framework covering tool approval, data handling rules, staff training requirements, and incident response — benchmarked against emerging Canadian federal AI legislation (Bill C-27 / AIDA)

Ideal participant

Who this program is for

Store owners, e-commerce managers, marketing coordinators, and customer service teams.

Program features

What's included

Live instructor-led sessions

All sessions are delivered live with a dedicated facilitator — not pre-recorded video.

Applied workplace outputs

Every module produces a reusable deliverable you take back to your actual work.

Completion certificate

Receive the Lumera Retail AI Specialist upon successfully completing all program requirements.

Cohort peer learning

Learn alongside professionals from other Canadian businesses facing similar challenges.

Corporate cohort option

Private delivery available for teams of 4 or more — content tailored to your sector.

Post-program resource access

Participants retain access to templates, prompt libraries, and program materials after completion.

Corporate training

Training a team of 4 or more?

We deliver private cohorts for departments and organizations — content adjusted to your sector, your tools, and your team's starting point.

See Corporate Options

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